"It feels like having a second set of hands rather than another app to babysit."
Isaac Viglione, Bloom FilmsTHE FACTS
- LIVES ON
- your own machine, Mac or PC. The files are yours.
- BUILT
- with you, in two days or over a fortnight. Then handed over.
- COSTS
- from $2,500 + GST, once. Three ways in.
- YOUR EXISTING WORK
- folded in, not thrown away. Nothing you have built is wasted.
BEST FIT
You use ChatGPT or Claude most days, you have tried making it do more than chat, and nothing connects to anything.
SEE IT WORK
Nothing here asks you to take my word for it.
FOUNDERS WHO'VE BUILT ONE
"People who came in unsure walked out building."
"Arek spent two days with my members and handed over the entire AI operating system he's built, no holding back. The room shifted in front of me: people who came in unsure walked out building. There's no one in the marketplace doing this with more intention right now."
"It's like having an extra person on the team who knows the whole business. The best part is it sounds like us, not like a robot."
Jess Vieira, Zarco Creative"I came thinking I knew how to use AI and quickly saw how far off I was. What you unlocked was a whole way of thinking about it."
Jose Fernandez, Speck of Dust"Chat is simply not the right tool. It's like trying to build a deck with a screwdriver. For running a business it won't do."
Tamir Berkman, Founder, Berkman AcademyWHY NOT JUST CHATGPT?
You're already good at ChatGPT. So was I.
Work at it and it writes a genuinely decent email. That was never the problem.
Everything a chat window makes lands back on your desk. It remembers things about you; it doesn't hold your business, every client, every price, every promise. Every output is a dead end you carry forward alone.
Update your prices and the pricing sheet is right while eleven proposals are wrong, and you're the one fixing them. Change it once, everything downstream follows.
WHAT A YEAR LOOKS LIKE
You have built the tools. This is the operating system they run on.
Every dot is a real file: a client, a price, a decision. Every line is one knowing about another. A year of two companies in fifteen seconds.
What changes isn't the number of tools. It's that they start knowing about each other.
WHAT THAT YEAR WAS WORTH
One month, counted properly.
The system keeps a running ledger of every job it does and what that job would have cost me otherwise. In July: 72.5 hours I would have worked myself, and $159,762 of work I would have paid someone else to do.
The caveat belongs with the number: 83% of it sits on rates I actually pay or charge, the rest is my estimate of what I would have been quoted.
Your numbers will be your own. The ledger exists because I didn't believe it either.
WHY NOW RATHER THAN LATER
Waiting isn't free.
Without an architecture the work still gets done, it just doesn't add up. This week's proposal doesn't make next week's faster.
That cost arrives as evenings, and as starting over. One founder had been at it three years, not ignoring it, trying: "We've started and stopped a few times."
The AI is rented, it's cheap, and it improves whether you use it or not. Anyone can have your model by lunchtime. What nobody can buy is a system that has spent six months learning how you work.
Three ways to get your AI Chief of Staff
Half an hour, my screen, your hardest bottleneck. No deck.
HOW IT SCALES
One brain, or one each.
Nothing sends itself, and the brain is files you own. What changes is who else is in the business.
One
Just you
One operator, one brain. It opens every session knowing the business, and nothing reaches a client until you say yes.
One build
Two
You and a co-founder
Two assistants, one shared brain. Both read the same files, neither writes to them, so you cannot fork the truth.
One build per person
Three
Inside a bigger company
The same assistant, in their building. The engine runs in their cloud and their IT cuts the keys: one mailbox, one folder.
Built to what their IT approves
One honest note on the third: the provider's automated safety checks can still see a flagged snippet, and Australian-only data residency isn't available yet. True of every serious AI tool.
WHAT YOU OWN
The models are rented. The system is yours.
Your rules, prices, voice and history live in plain files on your own machine. When a sharper model arrives you point at it and keep everything. Someone could commission the identical build tomorrow and still not have your system.
After handover you pay the AI provider directly, not me. No retainer, no platform fee, and the build is the last invoice I send.
WHAT IT COSTS
Three ways in, same architecture.
All three ship the whole kit: 79 files, 20 skills, 3 review agents, 8 playbooks, 3 trackers and a 6,600-word operating brief, inside 60,000 words of written instruction. A year of decisions already made. What changes is how much of me comes with it.
$2,500 + GST
The kit. Everything above, none of my time.
Then $2,950 + GST for two days in a Melbourne room, or $5,500 + GST one to one on your own business. Either way the files are yours and your only running cost is a paid Claude plan.
BEFORE YOU COMMIT
What the call actually looks like.
I share my screen, show you the system running my two businesses live, and we map what yours looks like. No deck, no price reveal. Bring your hardest bottleneck.
Book the call
Don't want to pick a slot? Ring me on 0467 676 205 instead.
Straight answers.
I've tried this before and it didn't stick. Why is this different?
Most people are told to start small, and small is where it dies. One tidy thing works, sits on its own, and the next starts from scratch. That's architecture, not discipline. We start with the architecture, so the second thing you build is faster because of the first. You won't write code at any point.
What's the catch?
What happens two or three weeks in, when it clicks. People stop sleeping properly and run six things at once, because not building the idea they just had feels too expensive. It passes, but nobody warns you.
Where does my data live, and what does it remember?
On your own machine, not my servers and not a platform. When it works on something the model reads what it needs in that moment, the same way text you paste into ChatGPT does, and you set what it can and can't touch.
The harder question is what it writes down: the thing a person would have had the discretion to forget, like a client mentioning a death in the family. That discretion is a written rule you set during the build, in a file you can open.
Two honest limits. A rule is only as good as its wording, and nobody has solved every case of a system inferring something across records you have already given it. If your work carries obligations a written rule can't satisfy, I'll tell you on the call rather than after the invoice.
Am I locked in to you, or to one AI company?
Neither, by design. Plain files you own, movable to another model. Your only running cost is the model subscription paid to the provider: no retainer to me, no per-seat licence, no platform fee.
THE NEXT STEP
Bring me your worst bottleneck.
Not ready for a call? Take the field guide.
Or see all three ways: the workshop, the guided build and the kit.
