PROOF

What founders say once they're running their own.

Thirteen builds, in their own words, unedited. Nobody here was handed a finished system. They each built one and kept building it after I left.

Founders who've built one
Melinda MaynePet Let
JulieSunshine Coast
Tamir BerkmanBerkman Academy
Kevin S.Cost reduction consultant
Shannyn MerloInspired Outcomes
Ken FehilyFehily Advisory
Isaac ViglioneBloom Films
Jess VieiraZarco Creative
OrvilleGreater Visuals
Den LennieVideo Business Accelerator
Jose FernandezSpeck of Dust
Matt SmolenBalloon Tree Productions
Grant JamisonLift Video Production

TRIED BUILDING HER OWN FIRST

"Best decision I've made all year."

"I have been working with AI for about three years. I explored building my own Mission Control or Chief of Staff, and it was too time consuming to resolve all the little glitches. Then I found Arek and his fully resolved, beautiful system, and his Do It With You approach. Best decision I've made all year."

Melinda Mayne Founder, Pet Let
Two pairs of hands assembling a modular system together.

IN THEIR OWN WORDS

Twelve founders, twelve businesses, one shape.

Julie Sunshine Coast

"I'm supposed to be retired, but I find it hard to sit still, so there's always an idea on the go. I'd talked one through with ChatGPT and had the bones of it, but I just didn't know how to take the next step. And if you run with your ideas, you end up buried in the workload. I didn't want that.

Then I saw one of Arek's ads and went along to his training. It blew my mind, all the possibilities. At the workshop, Grace, my Chief of Staff, got to know me. I gave her a heap of files about my ideas and the way I word things, and she soaked it all up.

Now when I get stuck, I ask Grace. Whatever I ask Arek, he points me back to her: 'Use your Grace, she has all the answers.' He's set it up cleverly, so I don't need him, but he's always there if I do.

Grace takes the workload and I just get to be creative. I've got fifteen ideas in my head that I want to get out there. It changes everything."

Tamir Berkman Founder, Berkman Academy

"Chat is simply not the right tool. It's like trying to build a deck with a screwdriver. For running a business it won't do."

Kevin S. Cost reduction consultant

"When you first proposed this, I said my business is not that complicated. Well, it's still not that complicated, but the value is definitely here for me.

Ordinarily that would have taken me three or four working days, and Humphrey [my Chief of Staff] did it in half a day.

These status updates just look so much better, and they're so much clearer as well."

Shannyn Merlo Business coach, Inspired Outcomes

"It's natively been figuring out that I work in Google, so it's actually been creating more Google Docs. I think it's actually worked out how to work with me."

Ken Fehily Fehily Advisory

"I'm really enthusiastic, and not just about what Claude's doing. It's how you've taught me how to do it, and how it's gone well beyond my expectations."

"It's changing my life."

Isaac Viglione Founder, Bloom Films

"This has changed how I run my business. I came in not really knowing what was possible, and Arek walked me through it patiently. It only took 30-60 minutes for my brain to start to open to all the possibilities.

The system itself does the stuff I used to avoid. It keeps track of where every lead and job is at, drafts emails and proposals in our actual voice, and remembers the details I'd normally lose between sessions. I named mine Marty, and it feels like having a second set of hands rather than another app to babysit.

The best part is it bends to how you already work instead of forcing you into someone else's setup."

Jess Vieira Operations Director, Zarco Creative

"The Chief of Staff has changed how we run our business. It's like having an extra person on the team who knows the whole business. The best part is it sounds like us, not like a robot. We move faster and nothing slips through the cracks. Arek set it up so it actually fits how we work, and he's been there every step to help us make it our own."

Orville Founder, Greater Visuals

"Arek has helped us put innovation at the forefront of our business. As a founder, I wanted to streamline both our sales and marketing processes as well as the operational side of the business, and Arek helped us build the foundations of an AI operating system that is already delivering real value.

We're now able to generate proposal documents directly from client calls, produce fast and accurate quotes using our existing pricing, create detailed operational briefs for contractors, and develop a comprehensive policy handbook that includes our Workplace Health and Safety policies and Code of Conduct.

I'm incredibly grateful to Arek for helping us get this off the ground. His guidance, practical approach, and ability to turn ideas into working systems have made the whole process far less overwhelming. I'm excited to continue building on what we've started."

Den Lennie Founder, Video Business Accelerator

"Arek spent two days with my members last week and handed over the entire AI operating system he's built, no holding back. The room shifted in front of me: people who came in unsure walked out building. What sets him apart is the generosity behind it, and the care he's put into making it genuinely usable. There's no one in the marketplace doing this with more intention right now. If you get the chance to learn from him, take it."

Jose Fernandez Founder, Speck of Dust

"I came thinking I knew how to use AI and quickly saw how far off I was. What you unlocked was a whole way of thinking about it, and off the back of that I've built a system that actually runs the way my brain works and holds my whole business. Thanks for the patience, and for letting us be the guinea pigs."

Matt Smolen Founder, Balloon Tree Productions

"While I understood and could appreciate the benefits of building AI into my workflow, Arek really unlocked how to connect it all together and make it work for me, not just with me. I'd highly recommend anyone talking to Arek about how he can help build out your own OS using the AI tools available to you."

Grant Jamison Founder, Lift Video Production

"As someone running a small team, having a framework that brings structure and leverage to the way we use AI has been a real unlock. Highly recommend it to anyone serious about getting AI working for them rather than just playing around with a chat box. Big thank you to Arek for the support."

Most of these founders make videos for a living, because that's my own trade and it's where the first builds happened. A quote is a quote and an invoice is an invoice, whether you're cutting films or laying floors.

THE NEXT STEP

Want one of your own?

Forty-five minutes, on my screen, on whatever is eating your week. I'll show you the system running my own two businesses and we'll map what yours would look like. If it isn't for you, you'll know inside the call and that's a fine outcome.

A new hire being shown the shape of a business rather than handed a manual.