"This has changed how I run my business. I came in not really knowing what was possible, and Arek walked me through it patiently. It only took 30-60 minutes for my brain to start to open to all the possibilities.
The system itself does the stuff I used to avoid. It keeps track of where every lead and job is at, drafts emails and proposals in our actual voice, and remembers the details I'd normally lose between sessions. I named mine Marty, and it feels like having a second set of hands rather than another app to babysit.
The best part is it bends to how you already work instead of forcing you into someone else's setup."
THE ROOM THAT STARTED IT
"People who came in unsure walked out building."
"Arek spent two days with my members last week and handed over the entire AI operating system he's built, no holding back. The room shifted in front of me: people who came in unsure walked out building. What sets him apart is the generosity behind it, and the care he's put into making it genuinely usable. There's no one in the marketplace doing this with more intention right now. If you get the chance to learn from him, take it."
IN THEIR OWN WORDS
Six founders, six businesses, one shape.
"Arek has helped us put innovation at the forefront of our business. As a founder, I wanted to streamline both our sales and marketing processes as well as the operational side of the business, and Arek helped us build the foundations of an AI operating system that is already delivering real value.
We're now able to generate proposal documents directly from client calls, produce fast and accurate quotes using our existing pricing, create detailed operational briefs for contractors, and develop a comprehensive policy handbook that includes our Workplace Health and Safety policies and Code of Conduct.
I'm incredibly grateful to Arek for helping us get this off the ground. His guidance, practical approach, and ability to turn ideas into working systems have made the whole process far less overwhelming. I'm excited to continue building on what we've started."
"I came thinking I knew how to use AI and quickly saw how far off I was. What you unlocked was a whole way of thinking about it, and off the back of that I've built a system that actually runs the way my brain works and holds my whole business. Thanks for the patience, and for letting us be the guinea pigs."
"The Chief of Staff has changed how we run our business. It's like having an extra person on the team who knows the whole business. The best part is it sounds like us, not like a robot. We move faster and nothing slips through the cracks. Arek set it up so it actually fits how we work, and he's been there every step to help us make it our own."
"While I understood and could appreciate the benefits of building AI into my workflow, Arek really unlocked how to connect it all together and make it work for me, not just with me. I'd highly recommend anyone talking to Arek about how he can help build out your own OS using the AI tools available to you."
"As someone running a small team, having a framework that brings structure and leverage to the way we use AI has been a real unlock. Highly recommend it to anyone serious about getting AI working for them rather than just playing around with a chat box. Big thank you to Arek for the support."
Most of these founders make videos for a living, because that's my own trade and it's where the first builds happened. A quote is a quote and an invoice is an invoice, whether you're cutting films or laying floors.
THE NEXT STEP
Want one of your own?
Half an hour, on my screen, on whatever is eating your week. I'll show you the system running my own two businesses and we'll map what yours would look like. If it isn't for you, you'll know inside the half hour and that's a fine outcome.
Not ready to talk? Take the free field guide.
Prefer a room and two days? The 2-Day Intensive runs in Melbourne, Q4 2026. Or message me.