Could I just build this myself?
Yes, and some people should. If you enjoy this and you've got the evenings, sit down with Claude Code and you'll get there in months and months. That's what it took me.
What it costs is months of evenings and about a hundred decisions where the wrong answer stays invisible for six months. If your time is worth more than the months, take one of the three. If it isn't, take the kit and do it yourself with the map in your hand.
Why is the room cheaper than the one to one?
Because eleven other people are paying for the same two days. You get the same architecture and the same arc; what you don't get is four weeks of my full attention on one business, which is what the guided build is.
Can I start with the kit and upgrade?
Yes, inside thirty days, and whatever you actually paid comes off in full. Nothing you set up is wasted, because the kit is the same architecture the build starts from, so you turn up already ahead.
What do I need before it works?
A Mac or a Windows PC, a paid Claude plan in your own name, and two small free background tools, Git and Python, which you'll never open. A few minutes to install. The kit's instructions walk you through it, and on the build and the day we do it together.
What's the catch?
It only works if you feed it your real business: real clients, real prices, real voice, the actual documents. Give it a sanitised version and you get a sanitised assistant. That's the one thing I can't do for you.
The other one nobody mentions: two or three weeks in, when it clicks, people stop sleeping properly. You'll run six things at once and cancel things you shouldn't. It wears off.
How do I actually pay?
The kit and a Melbourne seat both take a card on the page. The guided build takes no money at all until we've had the free audit call and you've decided. The room's balance of $2,946 inc GST is due Monday 5 October, and I'll send it rather than charging you quietly.
The $299 isn't returned as cash if you change your mind, but it moves with you in full onto the one to one, the kit, or a later room. If the day doesn't go ahead, including because it doesn't fill, you get the whole $299 back. None of that affects your rights under the Australian Consumer Law.